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Case, Andrew N.,

The organic profit : Rodale and the making of marketplace environmentalism / Andrew N. Case. - xvii, 272 pages : illustrations ; 24 cm. - Weyerhaeuser environmental books . - Weyerhaeuser environmental book. .

Includes bibliographical references (pages 223-258) and index.

Foreword : the organic citizen consumer / by Paul S. Sutter -- Introduction : back to the garden, through the market -- Pay dirt : making a method and a market -- Adventures in self-diagnosis : science and experience in the prevention marketplace -- Our poisoned earth and sky : organic citizens and consumers -- Organic living : marketplace environmentalism in organic America -- A whole new you : making the marketplace mainstream -- Conclusion : a consuming vision.

ISBN: 9780295743011 0295743018

LCCN: 2017026612

Subjects--Personal Names:
Rodale, J. I. 1898-1971.

Subjects--Corporate Names:
Rodale (Firm)--History.

Subjects--Topical Terms:
Organic gardening--History.--United States
Physical fitness--History.--United States
Green marketing--History.--United States
Consumers--Attitudes.--United States
Health attitudes--History.--United States
Organic farming--History.--United States

LC Class. No.: SB453.5 / .C36 2018